According to the campaign “Quand le cuir tanne la foret”, 2/3 of Amazon deforestation is due to breeding. The forest is threatened by fires which convert it into pasture for cattle. Brazil, which includes 88% of cattle in the Amazon territory, is the main responsible for this deforestation.
Envol vert launch a campaign to warn people about the upcoming disaster. They created a video (above) and organized a big flash mob, in Paris. Eram was one of the big brands that Envol vert was targetting. After months and months and the mobilization of more than 26 000 people on the online petition platform Change.org, Eram group responded favorably to the requests of the association. Eram reported in a press release have set a goal to “eliminate any risk of using leather from farms linked to Amazon deforestation ” by 2015.
I’ve been involved in that campaign on a creative part and I’m really proud of what we achieved.